Amid evolving global economic conditions, South Korea is exploring a distinctive approach to economic stimulus – one that goes beyond traditional fiscal or monetary measures, and instead focuses on mobilizing consumption.
At the center of this approach is the Donghaeng Festival (K-Shopping Festa or 동행축제 in Korean), a nationwide initiative led by Korea’s Ministry of SMEs and Startups, literally meaning a “shared journey” or collective participation.
At the center of this approach is the Donghaeng Festival (K-Shopping Festa or 동행축제 in Korean), a nationwide initiative led by Korea’s Ministry of SMEs and Startups, literally meaning a “shared journey” or collective participation.